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Life Cycle UK

Illustration / Print

Brief: Design an A5 flyer for Bristol-based charity Life Cycle UK, to promote the good work they do through their 'Bike Back' project.

Solution: Illustration was integral to this project because Life Cycle works closely with inmates at HMP Bristol, to teach them to refurbish bikes for the community, reducing waste and enabling more people to cycle using their innovative ‘Bike Back’ initiative, because the prisoners cannot be photographed. I went into the prison to see the project first hand. We printed the flyer on recycled paper with environmentally friendly inks, it was then included inside 1000 copies of The Bristol Cable.