Project: Noah x Sniffin' Glue Year: 2023 Discipline: Digital, Print, Film, Creative Direction Client: Noah Website: noahny.com Collaborators: Mark Perry, Chris Hickson, Chiara Gabellini
Capsule collection between Noah NY and legendary 1970s punk fanzine Sniffin’ Glue. The zine was one of the most critical resources about punk's first year, from early articles on the Ramones, the Damned, and the Sex Pistols, to the first-ever interview with the Clash.
The project involved working closely with Sniffin' Glue founder Mark Perry to create assets and marketing material using the same DIY methods he used to craft the original zines, all while sharing his firsthand perspective of the early UK punk scene and the continued impact of Sniffin' Glue, in the form of a short film.
The campaign featured original collages of photographs of Stella Rose and the Dead Language, an up-and-coming New York-based band, shot by Chiara Gabellini.
