Null Object is a platform for creative technology research, enterprise and pedagogy. Working with a range of clients to provide Creative Technology solutions using techniques at the frontier of digital technology including: Machine Learning, Brain Computer Interfaces, DNA Data Storage.
The design approach for the identity is inspired by Null Object’s coding process, which involves bringing together disparate, often unrelated technologies and making them work harmoniously. To visually represent this idea, the identity utilises two distinctly different styles, a sans serif typeface and hand drawn elements to represent the human hand of the coder alongside the digital technology. In addition to depicting a null object symbol, the icon represents finding an organic path through a binary solution.
